Using the power of technology to help Professional Services firms prove the value of their Business Development investment
Tell your story for a digital environment and address the questions of the target audience in their chosen media environment. We help law firms increase the value of their content. In the age of too much information, create more relevant and longer living content.
In a world where you’re competing for audience attention, and email, search, and social algorithms are stacked against you - what do you do?We help the practice and the fee earner raise their profile, and amplify their content to reach key client and prospect audiences using paid media.
We help firms exploit the targeting data they already own, as well as taking advantage of the highly granular data owned by social media and search platforms. This improves relevance, targeting, and creates new opportunities to measure the impact of your content marketing.
Peter brings nearly 20 years’ experience of providing advisory services to firms on how marketing technology can support their digital initiatives. He wants to help professional services firms apply the rigour and creativity of consumer brand marketing and deliver recognisable value back to the business. The professions are changing and Peter's ambition is for Digital Whiskey to be a central part of the evolution of change in Professional Services BD & Marketing.
Mat brings the experience of almost two decades working in digital marketing; during which time he’s held senior roles and sat on the board in Digital agencies, PR agencies and Media agencies. He’s a data nerd: particularly interested in ways brands can extract meaningful information from social media channels, and how they can put this to use.
Jenny has worked with some of the largest Professional Services firms, harnessing technology to increase efficiency and knowledge. At Digital Whiskey, her mission is to help clients showcase ROI in BD, event and marketing activities. Communication is Jenny's key to success and she thrives in building long term relationships with clients who expect the highest levels of service and discretion.