Digital Whiskey — Services

01 · Paid media

Your thought leadership and your people deserve an audience.

Let us show you how. We build targeted, measurable campaigns on LinkedIn and premium business publishers — so the right people see the work that took your firm months to produce.

Content promotion

You invest heavily in thought leadership. We make sure it's seen by the right people.

Turn flagship reports, sector notes and deal insights into targeted campaigns
Extend the life and reach of each asset beyond the initial launch window
Combine LinkedIn and premium business and news publisher inventory

Make your content work harder for longer; with clear data on who you're reaching and how they're responding.

Key client targeting

When you know exactly which clients and prospects matter, we'll help you stay in front of them (and the people who influence them).

Targeting from named account lists and deal pipelines
CRM matching, IP-based company targeting, role/industry filters
Precision, frequency and message discipline, with minimal wastage

Lead generation

We help you fill the (virtual and physical) room.

Media plans for webinars, roundtables and flagship events
Aligned to the value exchange you're offering (CPD, benchmarks, tools)
Optimised towards quality registrations, not cheap clicks

02 · Reporting

Reporting that cuts through the noise.

From day-to-day management to partner-ready insight, our frameworks are built specifically for firms like yours. We've developed our analytics and reporting practice to fit how professional services actually work.

Marketing attribution

Where are you really getting in front of former, active and prospective clients? More importantly, what is the impact on new signed business?

Link real-world business development and new client wins to digital marketing across multiple channels. Understand the relative contribution of each channel so you can shift activity from lower- to higher- performing work.

Key client reporting

A joined-up view of how your most important client organisations interact with your marketing. Key client programmes depend on clear evidence of momentum.

ABM and paid visibility
CRM interactions
Website behaviour
Event and webinar attendance
Referrers and intermediaries

Dashboard strategy & implementation

Automated reports to keep partners and senior leaders up to speed. Dashboards that show your BD and marketing teams where to focus their attention.

We transform scattered data into concise dashboards that tell you what's happening now, how that compares to expectations, and what to do next. Built properly in Power BI or Data Studio.

03 · Data foundations

Build the infrastructure your marketing needs to work.

Strong marketing relies on strong data. We help firms like yours put the right structures in place — clear measurement, clean tagging, richer signals, and long-term storage — so you can trust your numbers and act with confidence.

Measurement plans

A measurement plan gives your data work direction. We translate business objectives into clear, measurable goals — and the specific metrics that show whether you're progressing.

The result is a practical roadmap that tells you what to measure, why it matters, and how to use the data to make better decisions.

Analytics optimisation

We assess the logic that determines the quality and reliability of your digital marketing data.

Consent management platform
Google Tag Manager implementation
Google Analytics configuration
Processes (e.g. UTM consistency)

We identify what you're missing, where data is leaking, and which improvements deliver cleaner, more complete data.

Beyond Google Analytics

We help you decide which additional signals matter — and how to bring them together.

"Cookie-less" analytics platforms
Server-side tracking
Site search data
IP-based company-level activity
Organic LinkedIn visibility and engagement

Marketing data storage

The biggest barrier to effective measurement in professional-services marketing is data loss. Most platforms delete detail and history after a few months. A warehouse prevents "marketing amnesia" by storing your data permanently and in one place.

Design a simple, scalable marketing data model
Bring together ads, web, CRM, events and organic channels
Select and configure the right ETL tools
Automate ingestion so data is collected continuously
Produce a single, analysis-ready dataset for reporting